What the client said:
"The communications team wanted to share with everyone our amazing progress with the website in the first two months of launch.
- Our bounce rate has decreased 14.26 percentage points to 49% (industry avg. 40-60).
- Visitors are staying on our site nearly twice as long (4 min.).
- People are looking at nearly twice as many pages on our site as they did on naph.org in a single visit (4).
- Our new site takes just 2.19 seconds to load, over 7.5 on the old site."
- » Survey the 30-year-old organization's culture, history, and business goals
- » Content audit and SEO strategy
- » Verbal identity: Write taglines and consistent brand copy; name programs and web properties
- » Create an on-site social network for the organization's thousands of constituents and engagement strategy
- » Train internal communications team on the CMS, SEO, and writing for the web